New project by the Boglioli brothers
"New ideas surround us everywhere, yet keen instincts are required to understand them and capture their essence.
We are curious, passionate, attentive and naturally love to seek out new things, without ever falling head over heels over them.”
This is how Boglioli brothers Mario and Pierluigi started their letter sent before Pitti Uomo 85 in January, where the first collection of newly invented brand Gigi was presented. They both earlier sold their shares in the company that still bears their name - but now they are back in business.
By their own words they want to experiment and research to create new innovations in terms of materials, processing techniques and finishes and the collection seen in Florence definitely seems to keep this promise.
One of the most interesting point of views in the collection are the different prints and processing techniques in terms of the fabrics.
Beautiful herringbone cashmere in reddish tones. I’d love to wear with denim and off-white roll neck.
"Don’t look back" is the motto that stands on the tag of every Gigi piece. They want go forward - not look behind.